The Top 5 Things You Need To Know For Successful Marketing In a Small Space

1. Location

Your online presence needs to be exciting, through social media, your website, and any online communication. Make sure that your business is current, relevant, and that you are using hashtags to make sure you are in the right place for your potential customers to see you – on their Discovery page on Instagram, at the top of the list on Twitter, or the first option when a key phrase is Googled.

2. Location

There is only so much you can control on where you are located with your store front, whether that is in a hospital, museum, zoo, or mall. Don’t let bad positioning get you down, though. Utilize all windows, doorways, and counter tops to display the best of the best, as far as your products go! Make sure that new items are the first thing a customer sees as they walk in, and make it exciting enough to draw them in to see the rest. Creating signs to put outside that tease new items or lights to draw attention will go a long way in making your location a little more inviting for all your customers.

3. Location

It is probably getting a bit repetitive, but location… Again! It is absolutely vital that you are right in front of your customer, whether that is online, through the use of grand displays or signs, and lastly, through making sure that you are targeting the right audience. You might be in the front of the mall, but if you aren’t bringing people in with relevant ads, targeted branding, and special sales, it won’t matter. The location of where your brand sits in the industry is just as important as its physical location. 

4. Involve your customers

One thing that has really brought people in is contests. Filling a new mug with Hershey’s kisses and asking people to guess how many are in the mug, with the winner keeping the container as a prize. Little things that ask the customer to be apart of the store, like a simple survey using marbles to indicate a preference on a question or something as silly as putting it out to your social media followers to name your store mascot. We all enjoy having our opinions heard, so make sure to include your customers and watch them feel more included in the mission and goals of your store. 

5. Keep it fresh and fun!

No one likes boring, and let’s be honest, it just doesn’t sell. Mixing up displays monthly, creating new signs as merchandise comes in, creating fun sales (like a Sweetheart’s 14% off sale for Valentine’s day), and using things like music, scents, and lights will all keep people wondering what you will do next. In the best kind of way! One of the easiest ways to include your customers in the excitement of new product is to highlight it. Once a month pick a product that is engaging, different, and special. Put together a small display and place it where everyone will see it: Right next to the register. Not only will it become an awesome impulse buy, it will also be seen by every person who comes in, whether they buy a pack of gum or the whole store.

When you make sure that your location – online, in the store, and targeting your markets, combined with the inclusion of customers and constant fun and excitement, you are sure to create raving fans of your business to a whole new level!