evannys

A Quick Reminder of the Joy of Hospital Gift Shops

In this day and age we are all working to find ways to cut down on our spending; as a corporation, as a business, as a family, and as an individual. Maybe in the midst of all this cutting down the value of your gift shop is questioned, whether by management or a nosy customer.Continue reading “A Quick Reminder of the Joy of Hospital Gift Shops”

Local & Handmade Goods

When stocking your store with quality merchandise, sometimes it is easy to overlook the sweet local treats and goodies that are handmade right in your state! Taking a moment to find those unique items to your area will make all the difference to those family members vising from out of state, or traveling long distancesContinue reading “Local & Handmade Goods”

Market Madness

Twice each year, in January and sometime in the summer (between June and July), all of the gift shop managers across the country go to one of three places to buy all of their merchandise for the next 6 or so months. Whether a shop goes to the Las Vegas, Dallas, or Atlanta market dependsContinue reading “Market Madness”

Remembering to Budget

Budgeting: (verb) one of the scariest parts of being an adult. Whether you are working with your own money or buying goods with someone else’s, budgeting is vital to make sure that you are within your means. When working for a hospital gift shop you will not be spending your own money on the costContinue reading “Remembering to Budget”

How To Create Items for Extraordinary Displays

The Top 5 Things You Need To Know For Successful Marketing In a Small Space

1. Location Your online presence needs to be exciting, through social media, your website, and any online communication. Make sure that your business is current, relevant, and that you are using hashtags to make sure you are in the right place for your potential customers to see you – on their Discovery page on Instagram,Continue reading “The Top 5 Things You Need To Know For Successful Marketing In a Small Space”